NVI: Comfort without compromise
For one of my classes, I was challenged to invent my own mock clothing brand and design its logo and touchpoints. As a teenager, I loved alternative clothing; however, many alternative brands were uncomfortable to wear. I wanted to create an alternative teen clothing brand with an edgy personality that provided comfortable clothing for all teens.
My Process
Since I was creating this brand myself, after I decided on the brand personality and what we would sell, the next step was to come up with a name and logo. Since the brand is alternative teen clothing, I wanted something angsty and unique, so I chose NVI, which is an abbreviation of the word "eNVIous."
Final Design
For the final design, I created the word NVI with the N flipped backwards to signify the alternative nature of the company. The scribble above the eye represents the frustration and angst that come from trying to find comfortable clothes.
The second part of the project was to create a microcampaign. The microcampaign I chose was Damned Soles, a limited-time Halloween sock pattern line within my brand. I designed a logo for the microcampaign that was in line with the NVI brand, but unique enough to be its own clothing line.